Helping a life-science marketing agency prove the value of Gemini

The Customer

Established in 2009, ramarketing is an international full-service marketing agency delivering commercial impact for companies that target the pharma and biotech sectors.

As a forward-looking agency with a data-driven approach to marketing, ramarketing is always seeking new ways to leverage technology to improve productivity and drive customer success. To this end, ramarketing had begun exploring the latest generative AI technologies, using them in a handful of case studies to differentiate itself from the competition and empower its team to drive better results.

Encouraged by these initial successes, ramarketing wanted to take the next step forward and drive an agency-wide operational and mindset shift towards full AI adoption. However, the agency needed evidence of how a wider rollout of AI would improve productivity and quality of work, as well as insights on how the team would respond.

 Building a business case for agency-wide AI rollout

To gather insights and support its decision to roll out AI at scale, ramarketing approached us to deliver a Proof of Value project, trialing the latest AI integrations within Google Workspace.

ramarketing’s main goal was to build a solid business case for a wider rollout of Gemini. The agency also wanted to ensure its team knew how to use this tool effectively in their roles, with a particular focus on crafting successful design prompts.

To help ramarketing reach these objectives, we delivered a Gemini trial so that the agency could evaluate the tool’s potential to create new opportunities and help the team work better and faster.

As a first step, we collaborated with ramarketing to establish clear success criteria for the project. Then, we started the trial by offering an overview of Gemini’s capabilities. The next steps included Gemini AI hands-on experiences for the ramarketing team, and full training in prompting best practice. Finally, we conducted a thorough pilot overview to analyse the trial’s results.

Solid evidence for AI implementation

The trial gave ramarketing the evidence needed to proceed with an agency-wide implementation of Gemini AI.

The project revealed that Gemini saved on average 41 minutes per person per day, allowing the team to reinvest that time in other high-value initiatives. As a result, 79% of project participants felt that Gemini provided sufficient value to justify keeping the licences.

The project’s success was a pivotal moment in the agency’s AI adoption strategy, and allowed ramarketing to ensure the decision of implementing Gemini agency-wide was based on solid evidence. After all, isn’t an evidence-based approach the basis of all life sciences?

ramarketing's AI Revolution: From pilot project to full-scale transformation

Since the initial pilot project, ramarketing has fully embraced Gemini, integrating it into the daily workflow of every team member. This AI-powered revolution has transformed the agency's operations and significantly improved efficiency, creativity, and overall productivity.

Here are some key highlights of ramarketing's AI journey:

Universal Gemini access
All staff now have access to Gemini, empowering them to leverage its capabilities in their respective roles.

Accelerated onboarding
ramarketing is starting to harness the power of NotebookLM for onboarding projects and clients, and as they work with the tool, they are always finding new possibilities. NotebookLM has enabled rapid onboarding of new staff onto projects, allowing them to get up to speed in record time. It has also facilitated personalised learning, catering to individual needs and preferences.

Supercharged meetings 
Gemini in Google Meet has streamlined meetings with AI-powered transcription and summaries, ensuring that key insights and action items are captured and easily accessible.

Prompt engineering expertise
The ramarketing team has honed their prompt engineering skills, enabling them to effectively utilise Gemini's advanced features and generate high-quality outputs.

AI-powered brainstorming
Reasoning models within Gemini have become invaluable tools for brainstorming and ideating innovative strategies, fostering creativity and collaboration across teams.

Custom Gem development
Ramarketing has even begun exploring the development of custom Gems, tailored to their specific needs and workflows, further enhancing the power of Gemini within their organisation.

ramarketing's successful AI adoption is a testament to their commitment to innovation and their forward-thinking approach to business. By embracing Gemini, they have not only improved their internal operations but also positioned themselves as a leader in the life science marketing industry.