PCB announces partnership with Qodea to supercharge European M&A strategy

_{27th January 2025}

PCB, a leading mergers and acquisitions advisory firm specialising in disruptive technologies and digital transformation, has been appointed to support Qodea in executing an ambitious M&A strategy across multiple regions.

Backed by Marlin Equity Partners, Qodea, Europe's largest dedicated Google Cloud digital transformation partner, has partnered with the firm to accelerate its growth. Execution of this strategy will reinforce Qodea’s market leading capability and status as expert engineers and deliverers of Google Cloud technology. In addition, PCB’s co-founder, Ben Doltis, will join Qodea's Board. 

Commenting on the partnership, Doltis said:
“PCB's involvement comes at a time when demand for digital transformation is surging across Europe. We are eager to contribute to expanding Qodea's capabilities and reputation in this dynamic market.” 

^{(Left to right: Ben Doltis, Co-Founder of PCB, Alan Paton, CEO of Qodea and Mike Wilkinson, Managing Director of Marlin Equity Partners)}

Newly appointed Qodea CEO, Alan Paton, commented:
“PCB has a strong reputation for surfacing companies with the ideal profile to help grow the skilled and innovative bandwidth of Qodea. In particular, their knowledge of companies with specific Google expertise will help us. Going forward, I am confident that they will make a very positive contribution to our ability to scale, as we win more of the major engagements that are already driving our growth.”

For more information please contact:

Leanne Kelly
Director of Marketing at Qodea
leanne.kelly@qodea.com

About PCB

Founded in 2018 by entrepreneur Ben Doltis and former LDC Managing Director Tim Farazmand, PCB is a leading mergers and acquisitions advisory firm rooted in entrepreneurial culture. The firm provides buy-side and sell-side services, focusing on disruptive technologies, digital transformation, management consulting, and creative marketing services businesses. PCB's leadership team comprises accomplished entrepreneurs, industry veterans who have built and sold their own companies and seasoned corporate financiers - offering clients unparalleled insights and expertise. https://www.pcbpartners.co.uk/

About Qodea

Qodea is Europe’s largest dedicated Google digital transformation partner, specialising in cloud solutions, data analytics, AI and machine learning, and cyber security. With a mission to empower organisations to innovate and scale using Google Cloud, Qodea has been at the forefront of cloud technology advancements and digital transformation projects across industries. Formed in late 2023, through the merger of Appsbroker and CTS (Cloud Technology Solutions), the company has established itself as a Google dedicated challenger in the systems integrator ecosystem, supporting major players across the finance, manufacturing, retail and public sectors, including DPD, Travis Perkins, BT Group, GSK, Booking.com and Sky. Qodea was honoured with two EMEA Partner of the Year Awards at Google Cloud's Next '24 conference in Las Vegas.

About Marlin Equity Partners

Marlin Equity Partners is a global investment firm with over $9 billion in capital commitments. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 250 acquisitions. The firm is headquartered in Los Angeles, California, with an additional office in London. For more information, please visit www.marlinequity.com.