FY24 Annual Review

Background Graphic
~ 6min read

B Corp and ESG

We take great pride in the B Corp certification that both Appsbroker and CTS earned in 2022 and continue to strive to abide by its values as part of the combined business. Alongside B Corp status, we have a series of internal initiatives in place around DEI and environmental topics. These are part of our culture and our desire to grow in the right way, with a strong sense of social and environmental responsibility. We’re a young organisation with a vibrant, modern, forward-thinking talent base for whom ESG issues are increasingly important. Our focus in this area is not about appearances – it comes from a place of authenticity and is led from the top.

Financial Review

Bill Bates
CFO

Our clear market focus

Qodea has established itself as Europe’s leading Google Cloud Partner. We pride ourselves in our technical excellence in delivering complex digital transformation projects leveraging Google Cloud. Strategically, we want to consolidate our #1 position in this space through a combination of organic and acquisitive growth. Given the size of the total addressable market for cloud services in Europe, and the fact that Google is the fastest growing cloud hyper-scaler and investing billions in its infrastructure and offerings, this presents us with a unique growth opportunity. Google has clear strengths in data tooling, ML and security, where its capabilities are superior to AWS and Microsoft - these are strategically important growth opportunities for us.

Our European reach currently includes a dominant UK presence, customers in Germany and the Nordics, operations in the Netherlands and a near-shore delivery center-of-excellence in Romania.

We will continue to focus on corporate and enterprise-scale accounts, delivering large, complex cloud transformation projects into the businesses. Some of the organisations we currently work with include the Office for National Statistics, NatWest, Santander Bank, HSBC and JaguarLandRover - our client base is unrivaled in the Google Cloud space.

Continued investment

FY24 saw Appsbroker and CTS come together to form the largest dedicated Google Cloud practice in Europe. We spent the second part of the year integrating the businesses to ensure we have the right commercial platform and delivery propositions to launch ourselves into FY25. This was done against a more challenging economic backdrop, but sometimes it pays to invest when others are scaling back. We are already seeing the commercial benefits from this and as our pace of growth builds further, we will continue to invest in attracting, retaining and developing talent, and a push for organic growth in new markets. We’ll invest further in M&A, looking for high-quality targets that are in the right geographies, with the right scale and with enterprise-level customer accounts. Finally, we’ve invested in new office space in London and Swindon, UK. All of this investment is part of a continuing cycle to support our growth ambitions.

Future positive outlook and direction

We’re cautiously optimistic about the coming financial year - we had a record bookings quarter in Q4 and a record delivery order book to carry into the new financial year. The macro-economic climate appears to be easing, albeit there will no doubt be some bumps along the way. That said it does feel like the economy has turned a corner and that is starting to free up budgets for digital transformation again.

"The integration of Appsbroker and CTS means we are a business of substantial scale, with over £160 million in gross revenues. We often get asked if we will become a multi-cloud provider, but we simply believe that we will be most successful as a Google-dedicated cloud services business. We know the Google ecosystem and the technology better than anyone and with a relative scarcity of scaled Google Cloud practices in the market, Qodea is a truly unique business."

- Bill Bates, CFO at Qodea

Discover how tomorrow starts now

Get in touch