Using Vertex AI Search to improve online retail experiences

If your retail brand has targets to hit that include boosting online sales and nurturing customer loyalty, Vertex AI Search should be your weapon of choice. Here are eight good reasons why:

1. Google-quality search

Are your customers struggling to find what they need on your website? With advanced AI at your disposal, your retail business will be able to provide online shoppers with a powerful search experience and easier product discovery.

2. AI-powered merchandising

By understanding natural language and context, Vertex AI empowers you to provide more relevant results, dynamically adjusted based on trends, promotions and inventory. Now you can shape an ideal online shopping experience that also supports your bottom line.

3. Personalised experiences

Go beyond search to provide customers with individualised recommendations. Vertex AI learns from user behavior to suggest products customers are more likely to buy. Dynamic filters also intelligently adjust options, making it easier for customers to narrow down their choices.

Google’s Vertex AI Search is ideal for:

Clothing

Help customers get quickly to their ideal style and size.

Electronics

Put products with the desired spec front and centre.

Home goods

Enable customers to find items that match their decor.

Grocery

Facilitate fast, easy ordering of every day essentials.

4. Higher conversion rates

By improving search and recommendations, Vertex AI Search for retail helps turn browsers into buyers. Personalised recommendations also encourage customers to add more items to their cart, increasing order value.

5. Improved customer lifetime value

Positive shopping experiences lead to happier customers. Turn them into loyal fans and brand advocates by making sure they enjoy every step of their digital journey.

6. Ready to scale

Created on Google Cloud infrastructure, Vertex AI has scalability and reliability built in. It’s ready to grow with your business and makes light work of high traffic and demand.

7. Ease of integration

Vertex AI Search can be easily integrated with existing e-commerce platforms, making transforming your retail brand’s digital customer experiences fast and cost effective.

8. Advanced analytics

Your data is invaluable. Vertex AI makes it easier to access the insights you need to understand customer behavior and optimise your future strategies.